The Inspiration Behind PURELY BELLA
Meet the Founder, Cathi Carrier
Cathi Carrier, Licensed Esthetician for 30+ years
The moment that changed everything happened in my treatment room. A client, sharp, successful, radiant, sat across from me in tears. “I don't recognize my skin anymore,” she said. “I feel invisible.”
She wasn't alone.
Week after week, I watched confident women struggle with the same frustration: their skin had changed overnight, and nothing in their routine worked anymore. Not because they were doing something wrong. Because perimenopause had rewritten the rules.
Declining estrogen was stripping their skin's ability to hold moisture. Hormonal shifts were triggering inflammation and sensitivity they'd never experienced. And the beauty industry? Still selling them the same “anti-aging” narrative that completely missed what was actually happening.
I knew there had to be a better answer.
THE DISCOVERY
Astaxanthin is the ingredient that made everything click for me.
That's when I discovered astaxanthin—a marine antioxidant 6,000 times more powerful than vitamin C.
It didn't just hydrate or brighten. It addressed every hallmark of perimenopause skin: barrier repair, moisture retention, inflammation control, oxidative stress protection.
PURELY BELLA was born from that discovery and three decades of witnessing women feel unseen during one of the most profound transitions of their lives.
This brand exists to say:
You're not invisible. Your experience is valid. And your skin deserves formulas that finally understand what you're going through.
At 52, after 30 years as an esthetician, I founded PURELY BELLA Skincare because my treatment room can only hold one person at a time, but this message needs to reach millions.
We See You
You’re in a phase nobody talks about.
Perimenopause doesn't start at 50, it starts at 40. And your skin feels it first. The dryness that won't quit. The sensitivity that came out of nowhere. The products that stopped working even though nothing about your routine changed. Here’s the truth: it’s not you. It’s your hormones. As estrogen begins its slow decline, your skin's natural ability to retain moisture, produce collagen, and defend against oxidative stress weakens. You need more than generic anti-aging formulas, you need skincare that works with your hormones, not against them.
PURELY BELLA
