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About Us
Create for Creators
Ulanzi is a global photography and videography brand dedicated to creating practical, innovative tools that help creators bring their ideas to life.
Founded in 2015, Ulanzi began with a simple purpose: to make high-quality creator equipment more accessible. From tripods and lighting to microphones, camera accessories, bags, and modular mounting systems, we design products around the real needs of photographers, videographers, content creators, and storytellers.
Built Around Creators
We believe great tools should make creativity easier, not more complicated.
That's why Ulanzi focuses on understanding how creators actually work. Our products are designed to be practical, versatile, and easy to integrate into different shooting setups — whether you're creating videos at home, traveling with a lightweight kit, shooting professionally, or sharing content online.
Innovation Meets Practical Design
Innovation is at the heart of Ulanzi.
Our product ecosystem includes tripods, lights, microphones, camera gear, phone accessories, bags, and modular quick-release systems. Ulanzi has developed multiple quick-release ecosystems, including F22, F38, UKA, and CKA, helping creators switch cameras and accessories quickly across different setups.
We continue to invest in product development and user-focused design, with hundreds of patents and a growing portfolio of products serving creators around the world.
More Freedom to Create
A good creative setup should adapt to you.
Whether you're photographing a landscape, filming a social-media video, recording a podcast, streaming, or building a professional production setup, Ulanzi aims to provide tools that give creators more flexibility and control.
Our goal is not simply to make accessories. We want to build an ecosystem that helps creators work faster, experiment more freely, and focus on what matters most — their ideas.
A Global Creator Community
Ulanzi has grown from a photography-accessory brand into a global creator-focused company, with products available across more than 100 countries and regions. The brand says its products are used by more than 10 million users worldwide.
We believe creativity has no boundaries, and our community reflects that belief.
From beginners discovering photography for the first time to experienced professionals refining their workflow, Ulanzi creates tools for every stage of the creative journey.
Our Mission
Our purpose is simple:
Create for Creators.
We combine thoughtful engineering, accessible design, and continuous innovation to help people turn their ideas into stories, images, and experiences worth sharing.
Because when the right tools are within reach, creativity has no limits.
Ulanzi — Empowering Every Creator, Elevating Every Story.
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