1963 | The Beginning
Sante Mazzarolo brought three generations of leather craftsmanship and a decade of hands-on experience designing sports footwear to fruition when he founded Alpinestars in 1963. Amodern icon is born.
1965 | THE FIRST MOTOCROSSBOOT
Sante and his staff of technicians begin development of the first, dedicated, technology for motorcycling footwear by creating new concepts, like this early off-road ‘motocross’ boot.
1973 | DE COSTER BOOTS
Roger De Coster: “Alpinestars puts quality and protection first. They want to be the best at whatever they do and they put everything into that. That’s what sets them apart.”
1975 | MX STEEL PLATE
This boot is an example of how Sante and Alpinestars became heir to the supreme motocross throne. Drawing its inspiration from the 1967 Corazzato, the boot features a revolutionary strap closure system and the now iconic steel shin plate.
1984 | GP PRO BOOTS
Alpinestars develops the first road racing boot using plastic compounds for shin, toe and heel protection.
1986 | ALPINESTARS USA is established
Development continued at pace, with the company producing boots for all forms of motorcycling, road and off-road, for competitive use and leisure, and in 1986 Gabriele Mazzarolo, Sante’s son, established Alpinestars USA based in Los Angeles, California. With Gabriele, Alpinestars USA started the development of its performance-leading mountain bikes, taking Mike Kloser to the podium of the 1990 World Downhill Championship.
1992 | TECH 7
For the first time, leather is replaced by a man-made plastic polymer as the primary material, aiding both function and safety performance.
1995 | LEATHER APPAREL
Alpinestars introduces its first line of motorcycling protective apparel, composed by leather jackets and gloves.
1997 | GP TECH DOOHAN REPLICA
The GP Tech Mick Doohan Replica Boot is put into production. Named after the five-time 500 cc World Champion, the boot goes on to become the biggest selling boot in Alpinestars history up to that time.
2000 | RESEARCH INTO AIR BAG
TECHNOLOGY
At the beginning of 2000 Alpinestars began pioneering an advanced rider safety project with the view to utilizing a wireless, ‘active’, electronic airbag safety system.
2003 | ALL IN THE DATA - ADVANCED RESEARCH INTO AIRBAG SYSTEMS
To develop an electronic airbag system, huge amounts of data from performance riding and test crash scenarios is required. Alpinestars data-logging research program moves up a gear using a new integrated data-logger in the aero hump of the leather suit.
2005 | FERNANDO ALONSO WINS F1
Fernando Alonso wins the F1 championship in both 2005 and 2006, with full Alpinestars gear. He was the first and only Spanish to win the F1 Championship to this day.
2006 | NICKY HAYDEN WINS MOTOGP
Nicky Hayden wins the MotoGP World Championship title aboard a factory Honda in full Alpinestars gear. The so- called ‘Kentucky Kid’ breaks Valentino Rossi’s dominance of the premier class in the last, drama-filled race in Valencia.
2009 | TECH AIR ARRIVES IN MOTOGP
After years of intensive research, the racing airbag
system makes its debut in MotoGP. The system has, subsequently, continued in development and gone on to protects many of the world’s top rider’s; Casey Stoner, Dani Pedrosa, Jorge Lorenzo and Marc Marquez.
2012 | CLEAN SWEEP OF MotoGP TITLES
In 2012, fully supported Alpinestars athletes make an unprecedented clean sweep of all three world championships: MotoGP with Jorge Lorenzo, Moto2 with Marc Marquez and Moto3 with Sandro Cortese.
2017 | ALPINESTARS DOMINANCE
7 of the top 10 MotoGP and 8 of the top 10 SX athletes in the world race in Alpinestars protective gear.
2023 | ALPINESTARS 60TH ANNIVERSAY
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Alpinestars EMEA
